General Information

1. We offer a three level floor plan with two separate entrances:

  • Market Street Capacity: 200 for a cocktail party and 100 for a sit down dinner
  • Mezzanine Area Capacity: 350 for a cocktail party and 250 for a sit down dinner
    • The Market & Mezzanine are generally rented as a single space (The Mezzanine cannot be rented by itself)
    • Actual seating varies based on style of event and components client desires
  • Second Floor Capacity: 200 for a cocktail party and 120 for a sit down dinner
    • Actual seating varies based on style of event and components client desires

2. Catering

  • We offer optional full service in house catering
  • Although we support local businesses, and utilize as much local product as possible, we do not allow outside catering
  • Food tastings are available upon request under certain conditions and must be scheduled in advance. This service is for up to three guests and is available after a contact has been signed with deposit received for a cost of $150.00. Additional charges of $25.00 per person will apply for each additional guest.
  • The Venue is happy to accommodate guests under 10 years old with a kids meal and accommodate any guests with any dietary restrictions.

3. Tables, Linens & More

  • The Venue may provide all items essential for your event.
  • Tables: Standard dinner tables are 5 ft X 5 ft (seating up to 12 guests), and cocktail and bistro tables are 28 in X 28 in. square.
  • Chairs: Mahogany Chairs with ivory cushions.
  • The Venue also provides all china (square white plates), glassware and flatware needed.
  • Linens: Standard linens are ivory lap length; Standard napkins are ivory. Upgrades available upon request with additional charges.
  • In house décor
  • For any other request, we are happy to procure just about any item for you.

4. Event Planning


  • We are proud to announce our full Planning services at
  • As of January 1, 2015, a professional event coordinator is required for all ceremonies and receptions at The Venue.
  • Please contact a member of The Planning to discuss options we can provide to make your night truly wonderful.

5. Bar Service

  • All bar services (Beer, Wine, Alcohol, Sodas, Waters, Coffee, Tea, etc.), including bartenders, are held by THE VENUE. No outside beverages of any kind are permitted in the building. We have the right to confiscate any beverages brought in from outside sources.
  • Bar service can be arranged in different ways:
    • 4-hour unlimited package (available with beer, wine, soda & waters. Client may add well, call or top shelf alcohol liquor). Additional time is available for additional costs.
    • Consumption Bar (host pays only for what is consumed)
    • Cash bar (guests pay for their drinks)
    • Combination of above options. Please inquire for more details.
  • Prices of bar items:
    • Top Shelf Liquor: $9.00
    • Call Liquor: $7.00
    • Well Liquor: $6.00
    • Beer: $4.00
    • Wine $6.00
    • Sodas and bottle waters $2.00
    • Coffee $ 2.50 (minimum order of 30)
    • Tea $2.00 (minimum order of 75)
    • Prosecco (please inquire for specific prices)
    • Signature/Specialty drinks are available (cost is TBD by specific ingredients and quantity offered)

If a 4 hour package is selected, but the function lasts longer than the allotted bar time, arrangements must be made for continuing bar services. Please inquire with The Venue for options. For a full listing of beverages offered by The Venue, please contact us. Signature drinks, coffee, champagne, specialty cocktails, hot tea, and iced tea are not part of bar packages. THE VENUE promotes responsible drinking. We reserve the right to refuse the service of alcohol or ask the individual to vacate the building.

  • The last call for alcohol will be at 1:00 A.M. All alcoholic beverages will be removed from tables and guests by 1:30 A.M.
  • The Venue will serve only one drink at a time per person per North Carolina state law.
  • Valid I.D. MUST be presented to the bartenders for alcoholic beverages.

6. Payments

  • We accept Cash, Check, Visa and MasterCard. We do NOT accept American Express.
  • There is a 3% surcharge on all credit card transactions.
  • 50% down payment is required upon proposal acceptance.
  • An open credit card is necessary for the use of the bar services.
  • The open host bar must be pre-paid.
  • We do not hold dates without a deposit.
  • Final payment must made 2 weeks prior to event.

7. Optional rental items:

  • In-House audio system (wired microphone, ipod connection) with surround sound speakers
  • Wireless microphone(s)
  • In-House video system (portable 5' x 6' or 8' x 8' screen & LCD projector)
  • Specialty linens
  • Centerpiece options
  • Please contact us for a complete list of rental options & prices
  • Stage
  • Uplighting

8. Notes

  • Adjustable lighting with dimmers
  • Loading area available
  • We are a Smoke Free Building
  • Events can be held until 1:30 A.M.
  • Areas of The Venue are handicapped accessible. There is no elevator to the second floor. However, we do have a lift from the Market Level to the Mezzanine.

9. Parking:

  • There is metered street side parking available.
  • Several secure parking lots and garages within a one block radius of The Venue for your convenience.
  • Reserved parking available upon request.  We can reserve up to 150 parking spaces for $15.00 per space.  Pricing and number of available spaces are subject to change. 

10. Hotels:

  • There are six major hotels within walking distance from The Venue. We are happy to offer suggestions to ensure you and your guests have a wonderful stay.
    • Aloft Asheville
    • Haywood Park Hotel
    • Hotel Indigo
    • Hyatt Place Asheville Downtown
    • Renaissance
    • Sheraton Four Points
    • The Windsor

11. Rough Timeline If You Choose To Book With Us:

  • Contract signed and returned along with the deposit (1/2 of estimate)
  • Speak to a member of our planning department to see if there is any assistance we may offer you
  • Schedule a tasting (if desired and available) and logistical meeting to go over event details and floor plans
  • Adjust details as needed
  • 3 weeks prior to event: Touch base to cover any last minute details; final bar arrangements, menu, and guest count due
  • 2 weeks prior to event: Final payment due
  • Day of your event: Relax and enjoy the start of a new journey with the best day of your life (so far!)

12. Tours

Tours are available by appointment only

  • Monday – Friday 9:00 a.m. - 5:00 p.m.
  • Saturday – select hours depending on time of that days scheduled events
  • No tours given on Sunday or during scheduled events

Office Hours

Mon-Fri 9am - 5pm
by appointment only
Sat Select Hours
No appointments on Sunday
Not available during events

Visit Us

The Venue
21 North Market St
Asheville, NC 28801